Smart Social AI

When it comes to writing content, I’m sorry to say that clients are often just not very good. My clients are amazing in many ways, but writing persuasive and informative content that prompts the reader to action, is generally not one of their talents.

As a web designer myself, I have been guilty of encouraging my clients to produce their own content. In one project I used Google Drive to manage the process. Unfortunately, the client required a lot of coaching on how to use the document editor and when they finally produced the content much of it lacked focus. I had to tell them it was unworkable. They went back to the drawing board and the project took months longer than it otherwise could have.

I sometimes feel like I’ve spent half my career waiting around for clients to write content. The other half has been spent trying to make sure whatever they produce doesn’t ruin the design.

Content production within the website design process can be tricky to manage. In this article I share my key learnings from years of experience, as well as offer some tips to enhance your own procedures.

When it comes to writing content, I’m sorry to say that clients are often just not very good. My clients are amazing in many ways, but writing persuasive and informative content that prompts the reader to action, is generally not one of their talents.

As a web designer myself, I have been guilty of encouraging my clients to produce their own content. In one project I used Google Drive to manage the process. Unfortunately, the client required a lot of coaching on how to use the document editor and when they finally produced the content much of it lacked focus. I had to tell them it was unworkable. They went back to the drawing board and the project took months longer than it otherwise could have.

I sometimes feel like I’ve spent half my career waiting around for clients to write content. The other half has been spent trying to make sure whatever they produce doesn’t ruin the design.

Content production within the website design process can be tricky to manage. In this article I share my key learnings from years of experience, as well as offer some tips to enhance your own procedures.

When it comes to writing content, I’m sorry to say that clients are often just not very good. My clients are amazing in many ways, but writing persuasive and informative content that prompts the reader to action, is generally not one of their talents.

As a web designer myself, I have been guilty of encouraging my clients to produce their own content. In one project I used Google Drive to manage the process. Unfortunately, the client required a lot of coaching on how to use the document editor and when they finally produced the content much of it lacked focus. I had to tell them it was unworkable. They went back to the drawing board and the project took months longer than it otherwise could have.

I sometimes feel like I’ve spent half my career waiting around for clients to write content. The other half has been spent trying to make sure whatever they produce doesn’t ruin the design.

Content production within the website design process can be tricky to manage. In this article I share my key learnings from years of experience, as well as offer some tips to enhance your own procedures.

When it comes to writing content, I’m sorry to say that clients are often just not very good. My clients are amazing in many ways, but writing persuasive and informative content that prompts the reader to action, is generally not one of their talents.

As a web designer myself, I have been guilty of encouraging my clients to produce their own content. In one project I used Google Drive to manage the process. Unfortunately, the client required a lot of coaching on how to use the document editor and when they finally produced the content much of it lacked focus. I had to tell them it was unworkable. They went back to the drawing board and the project took months longer than it otherwise could have.

I sometimes feel like I’ve spent half my career waiting around for clients to write content. The other half has been spent trying to make sure whatever they produce doesn’t ruin the design.

Content production within the website design process can be tricky to manage. In this article I share my key learnings from years of experience, as well as offer some tips to enhance your own procedures.